Sign with the words 'PIG & HORSE' in bold black letters on a white background.

Premium IP, formats, and documentaries—built to scale globally across social-first and traditional linear TV.

At Pig & Horse Productions, storytelling goes beyond territories.

Our scalable social-first format approach allows us to test ideas with real audiences, then grow only what truly resonates. The result: authentic stories, reduced risk, and proven value for partners and brands.

Reflections of Gauguin - Film photo. Two people, a man with glasses and a woman, standing behind a table covered with papers, engaged in conversation, with a colorful mural or painting in the background.

Currently in production

Reflections of Gauguin

Documentary film 72 min

Reflections of Gauguin is an investigative, character-driven documentary directed by Anssi Rimpelä and Heidi Richert, currently filming across seven European countries: Finland, Slovenia, Switzerland, Italy, Denmark, Monaco, and France.

The film is produced by Johanna Poikela, with Salla Kozma of Pig & Horse Productions serving as Executive Producer. International sales are handled by Norse Key Distribution, led by Maria Kivinen.​

At the heart of the film is a decades-long search for truth surrounding a mysterious painting bearing the signature “P. Gauguin.” The work has shaped the life of Italian philanthropist Stefano Canepa for nearly twenty years. While scientific analysis suggests that the pigments and techniques align with Gauguin’s era, unresolved gaps in provenance have kept the painting outside the official Catalogue Raisonné.​

Reflections of Gauguin unfolds as a cinematic thriller grounded in real-world events, where crime, art, and philosophy intersect. More than a film about authentication, it explores corruption, power, and the very human stakes behind the pursuit of truth.

Reflections of Gauguin - Film makinh of photo. A woman dressed in a beige coat standing near a lake with mountains in the background, taking photos of the scenery. There is a bare tree, a red park bench,.

Executive Producer Salla Kozma
Producer Johanna Poikela 
Director Anssi Rimpelä
Cinematographer Ville Sarvola 
B-camera / gaffer Eemi Lehto 
Sound Recordist Tomi Rajala 
Journalist / Post prod. director Heidi Richert 
Editor Maarit Nissilä
Legal Joni Hatanmaa / Hedman Partners
Global sales Maria Kivinen / Norse Key Studios
Accounting Trinity Accounts Tuomas Aro-Heinilä

in development

K-Pop odyssey. Three scenes: a group of five young adults at a night party with neon lights, a dance performance with four dancers on stage, and a crowd cheering at a concert with colorful lights and signs.

Europe’s K-Pop Odyssey

REALITY | 10 x 42 min

A journey of European talent into the world of K-pop.

K-pop’s popularity among European youth is soaring. Now is the time to discover which country has the most talented future idols ready for authentic training in Korea. This transmedia, social-to-screen branded format features a modular design, with each phase building on the previous one and production values scaling as key engagement metrics are met.

A man and a woman camping outdoors with a white van in a rocky, mountainous area. The woman is inside the van, waving and smiling, while the man is on top of the van, smiling and looking at the camera. Camping chairs and a camera are set up outside the van.

miles between us

REALITY | 8 X 60min

The road reveals everything. A Reality Series Where Every Mile Brings Understanding.

When life throws a curveball - pregnancy, death, gender transition - we often drift apart from those who matter most. In this unique journey of reconnection, pairs facing life's

biggest crossroads embark on road trips with a difference. As they navigate winding roads, a therapist follows in an AI-enhanced control room, helping them steer through difficult conversations and emotional revelations.

Audit my relationship. Group of diverse young people waiting in line, some leaning on each other, with colorful background and rainbow flag.

audit my relationship

REALITY | 10 x 42 min

What happens when three couples invite each other over for dinner — and are given permission to evaluate one another’s relationship? Audit My Relationship is a bold and revealing reality format where, in each episode, three couples who’ve never met take turns hosting an intimate dinner at home.

Over the course of the meal, they open up about the key areas of their relationship: communication, jealousy, housework, sex, and the future. The guest couples listen, ask probing questions — and secretly score the host couple in five categories. With sharp storytelling, dry narration, and raw emotional moments, the show delivers a deeply relatable and bingeable viewing experience. Relationships may take many forms — but in this show, they’re all up for review.

Close-up of a DJ's hands adjusting controls on a DJ mixer, with colorful lights illuminating the equipment in a dark environment.

Street To Stage

REALITY

A street music talent show in London with a well known and loved street DJ at its centre.

Split image showing chefs cooking and preparing food, a dessert with powdered sugar, and a market sign that says 'Time Out Market Lisboa'.

Market Masters

REALITY

A global cook-off series bringing together top chefs from Time Out Markets worldwide to compete for the title of Market Master.

Blending high-energy kitchen battles, local flavour and audience participation, the competition celebrates the diversity and passion that define Time Out Markets across the globe.

news

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Scalable Social-First Proof of Concept Pipeline

Pig and Horse’s pipeline is a social-first, scalable proof-of-concept system: start lean, measure audience demand, scale only when justified. Delivering authentic stories, low risk for investors, and clear value for sponsors at every stage.

01
Start Lean

02
Measure Audience Demand

03
Scale When Justified

our team

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Salla Kozma

Founder, executive producer

Salla Kozma is the founder of Pig & Horse Productions and an executive producer developing internationally scalable film, television, and social-first entertainment. She has built her career creating bold, character-driven projects that connect strong storytelling with commercial strategy.

She has also worked as a professional actor for over 20 years, giving her first-hand understanding of the changing business environment of the creative industries and how audiences, platforms, and talent relationships continue to evolve.

Salla leads the companies’ IP vision and platform development, overseeing the creation of social-first concepts engineered to scale into premium productions, global formats, and long-term entertainment properties. Through her work with Pig & Horse Productions, she has developed and produced feature documentaries, international formats, and branded entertainment projects with partners across Europe and beyond.

She combines creative leadership, entrepreneurial execution, and international market insight to build modern, platform-driven entertainment IP.

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in collaboration

Beatrice Rossmanith

mothership Media Consultancy, international sales and distribution

Throughout her career in international distribution, Beatrice worked across factual series, entertainment formats, scripted content, and branded entertainment. Her expertise spans distribution strategy across all key global markets, editorial evaluation, and sales forecasting.

Black and white portrait of a smiling man with glasses, a beard, and short hair, wearing a dark collared shirt, against a gray background.

Anssi Rimpelä

Creator,
UpToLevelMedia Finland

Anssi Rimpelä is an unscripted creator and showrunner with over 20 years of experience developing, localising, and producing internationally successful television formats.

Black and white portrait of a woman with short hair, wearing earrings and a dark top, looking at the camera with a neutral expression.

Maria Kivinen

global sales Reflections of Gauguin, Norse Key Studios

Maria Kivinen is an international sales and distribution executive with over 12 years of experience in the global film and television industry. Maria brings deep commercial insight and an extensive international network to support the global reach of Pig and Horse's projects.

board of advisors

Black and white headshot of a man in a suit and tie, smiling slightly, with a dark background.

Philip Ammerman

Consultant, entrepreneur and investment specialist who has advised financial institutions, governments and enterprises on digital disruption, internationalisation, internationalisation, and investment-led growth since 1994. Philip has worked on over 140 investment transactions with a total investment value exceeding € 6 billion.

INVESTMENT-LED GROWTH